EntScoop: Student Business Owners Thrive Amidst Crisis
Originally published in ENTScoop on April 17th, 2020. Written by GRACE BAIN.
During a time when many small businesses are struggling to stay afloat, co-founders Ocean Ronquillo-Morgan and Clarence Diogo have continued to reap the benefits of a successful e-commerce company.
Geistwear is a modern take on collegiate apparel, mixing school spirit with today’s hottest pop culture trends. ‘Geist’ means ‘spirit’ in German. ‘Zeitgeist’ means ‘spirit of the times.’
“I do like the traditional game day clothes. A bandeau and a skirt is always cute, but I think what ended up happening for me is that the clothes in the bookstore don’t fit me, or they don’t end up looking the way I want on my body,” said Clara. She explained that Geistwear provides a solution to this issue of exclusiveness and discomfort.
“Traditionally, you think that super baggy clothes or certain designs might be more for a male community. I think we’re trying to encompass that among all types of genders and all types of backgrounds. It’s not just super, overtly feminine. It’s something that we’re all comfortable wearing,” added Ocean.