GEISTWEAR is a collegiate apparel brand founded in summer 2018 by two students at the University of Southern California. We believed that you deserved superior apparel that is more in-tune to our Gen-Z desires. We sold over 250 items out of our dorm rooms, sold out of 7 different designs, hosted 4 pop-up shops, and bolstered partnerships with many student brand ambassadors since our debut season.

GEIST, pronounced guy • st, is a German word for spirit. Being a fan is all about giving your team the spirit and energy to win. Driven by the vocation to make today’s trends and pop culture more accessible to the greater collegiate community, our brand is about keeping up with new styles and trends while providing you with an awesome selection of clothing to represent your university.

ZEITGEIST, another German term, means the spirit of the times. We’ll adapt with the times and ensure everything we do encompasses the soul of what it means to be a student and growing into adulthood. We aren’t holed into a particular niche other than the school offerings we’re currently providing.

From working with cinematographers, designers, and ambassadors at a variety of universities, it’s all about giving back to the ecosystem we’re lucky to have as students. By investing in us, you’re not just part of a brand, but a movement for other student entrepreneurs and hustlers. Wherever this journey takes us, thank you for coming along on this ride!