SUPERIOR COLLEGIATE APPAREL

OUR STORY

We started in 2018 with an idea at USC to make clothing we love, by students and for students. Over the years, we've expanded to many universities and product lines from limited drops to timeless classics. We're obsessed with comfort, versatility, & quality. All of our clothing is built to last from your freshman year to all of your alumni football games.

WHAT SETS US APART

STUDENT ECOSYSTEM

Student run, student led. Supporting student designers and entrepreneurs with every release.

BUILT TO LAST

Take pride in wearing carefully selected high quality materials with unparalleled durability. 

LIMITED EDITION

Streetwear drops inspired. Never mass produced, ensuring your purchase is unique and tailored to you.

MEET THE FOUNDERS

co-founder

clarence "clara" DIOGO

Co-Founder

OCEAN RONQUILLO-MORGAN

"Geistwear’s Gen Z perspective creates apparel that is more inclusive of who actually wears the designs, ensuring that no one’s style, body type, or identity is ignored.

SPEC MAG

"Excited to see the future for Geistwear and won't be surprised when they are a collegiate apparel household name."

A HAPPY CUSTOMER

OUR VISION

read reviews

OUR PHILOSOPHY

IN THE PRESS

OUR COMMITMENT TO SUSTAINABILITY

LEARN MORE

THE LONG VERSION? WE ARE GEISTWEAR.

GEISTWEAR is a collegiate apparel brand founded in summer 2018 by two students at the University of Southern California (USC). We believed that you deserved superior apparel that is more in-tune to our Gen-Z desires. We sold over 250 items out of our dorm rooms, sold out of 7 different designs, hosted 4 pop-up shops, and bolstered partnerships with many student brand ambassadors since our debut season.

GEIST, pronounced guy • st, is a German word for spirit. Being a fan is all about giving your team the spirit and energy to win. Driven by the vocation to make today’s trends and pop culture more accessible to the greater collegiate community, our brand is about keeping up with new styles and trends while providing you with an awesome selection of clothing to represent your university.

ZEITGEIST, another German term, means the spirit of the times. We’ll adapt with the times and ensure everything we do encompasses the soul of what it means to be a student and growing into adulthood. We aren’t holed into a particular niche other than the school offerings we’re currently providing.

From working with cinematographers, designers, and ambassadors at a variety of universities, it’s all about giving back to the ecosystem we’re lucky to have as students. By investing in us, you’re not just part of a brand, but a movement for other student entrepreneurs and hustlers. Wherever this journey takes us, thank you for coming along on this ride!