We started in 2018 with an idea at USC to make clothing we love, by students and for students. Over the years, we've expanded to many universities and product lines from limited drops to timeless classics. We're obsessed with comfort, versatility, & quality. All of our clothing is built to last from your freshman year to all of your alumni football games.
WHAT SETS US APART
MEET THE FOUNDERS
clarence "clara" DIOGO
Bonjour, I'm Clara. An architecture major at the University of Southern California, (Class of 2022). I handle the designs and creatives of Geistwear. Creativity has been at the forefront of my life for as long as I can remember. Never one to turn down projects, I keep myself very busy collaborating with friends. Geistwear is a brand that I'm extremely proud of; I hope to continue suprising you all as we grow and evolve.
Hey! I'm Ocean. I'm a senior at the University of Southern California (Class of 2021). I handle the website and analytics of Geistwear. I've been a 3x founder, 6x intern, and a Forbes Under 30 Scholar. I also run another side hustle, Kaivent Media, and a blog, Ocean Morgan, beyond Geistwear.
"Geistwear’s Gen Z perspective creates apparel that is more inclusive of who actually wears the designs, ensuring that no one’s style, body type, or identity is ignored.
A HAPPY CUSTOMER
"Excited to see the future for Geistwear and won't be surprised when they are a collegiate apparel household name."
We are on a mission to modernize the entire collegiate apparel industry while capturing the heart of what it means to be Gen-Z. No more severely outdated, cookie-cutter, out-of-touch collegiate apparel options.
We want to make a voice. We don’t want to just sell a commoditized product. We want to have every single thing that we release resonate with the student community — whether it’s the entrepreneurial community or the community of people of color.
OUR COMMITMENT TO SUSTAINABILITY
We're rethinking our manufacturing process from top-to-bottom and are using more sustainable and recycled materials and less product packaging. Together, we're building a more sustainable future.
THE LONG VERSION? WE ARE GEISTWEAR.
GEISTWEAR is a collegiate apparel brand founded in summer 2018 by two students at the University of Southern California (USC). We believed that you deserved superior apparel that is more in-tune to our Gen-Z desires. We sold over 250 items out of our dorm rooms, sold out of 7 different designs, hosted 4 pop-up shops, and bolstered partnerships with many student brand ambassadors since our debut season.
GEIST, pronounced guy • st, is a German word for spirit. Being a fan is all about giving your team the spirit and energy to win. Driven by the vocation to make today’s trends and pop culture more accessible to the greater collegiate community, our brand is about keeping up with new styles and trends while providing you with an awesome selection of clothing to represent your university.
ZEITGEIST, another German term, means the spirit of the times. We’ll adapt with the times and ensure everything we do encompasses the soul of what it means to be a student and growing into adulthood. We aren’t holed into a particular niche other than the school offerings we’re currently providing.
From working with cinematographers, designers, and ambassadors at a variety of universities, it’s all about giving back to the ecosystem we’re lucky to have as students. By investing in us, you’re not just part of a brand, but a movement for other student entrepreneurs and hustlers. Wherever this journey takes us, thank you for coming along on this ride!