THE PROBLEM: Many college apparel merchandise doesn't reflect the diverse cultures, styles, and interests of our campuses; especially our affinity for streetwear.
THE SOLUTION: By catering to the popular "hybebeast" mentality, '70s aesthetics obsessions, and other Gen-Z values, we're on a mission to modernize the college apparel industry.
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Want style guides, gift ideas, product drops, and more? Check out the Geistwear blog.